In an age when businesses are trying to come up with every possible
idea to earn revenues in digital media, the accounts of celebrities are
becoming a gold mine. The bigger the celebrity, the more his or her
Twitter or Facebook account is worth when marketing is involved. UPI reports:
For example, Opendorse, a company that specializes in digital and
social media advertising, says one single tweet from LeBron James holds
the highest value of any American athlete — nearly $140,000.
That’s just about $1,000 per character in a standard 140-character
tweet. Why is James’ Twitter account so valuable? Experts say it’s
because he is one of the most visible and popular athletes in the world —
and he has more than 23 million followers. In other words, his consumer
reach is incredible. “It would cost you five times more to reach that
many people with a TV ad,” Opendorse CEO Blake Lawrence said.
The Cleveland Cavaliers star, Opendorse says, is the athlete with the
highest digital media value. The runner up, fellow NBA star Kevin
Durant, commands only $66,553 per tweet. Rounding out the company’s top
five are Lakers star Kobe Bryant (tweets worth $42,389), boxer Floyd Mayweather ($34,924) and Houston Rockets center Dwight Howard ($34,290).
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